ORF.on: Cycling Hipsters and Bird Vendors
The web service of the Austrian Federal News Broadcast, ORF.on, published a piece on STC's work on international bicycle cultural learning. The article "Cycling Hipsters and Bird Vendors" reflects the differences in bicycle cultures which STC's international work is documenting and using as opportunities for bicycle cultural learning.
The article's story nicely traces Smarter Than Car's work in Beijing:
“Among young Chinese, cycling isn’t exactly considered as hip. The Beijing based NGO “Smarter Than Car”, in which Lorenz is active as well, aims to change this. “We want that Cycling is again seen as hip and modern”, he explains. For this purpose they organize frequent lectures and nighttime events with collective cycling tours through Beijing (“Friday Light Rides”).”
See this link to the article on ORF.on.