TED in Beijing : Changes of Perception of the Bicycle

On November 13th 2000 was the first TED event in Beijing called TEDxBeijing. Ines Brunn was selected as a speaker! She chose the title: Changes of Perception. It was about encouraging people to change their perception about bicycles and re-consider to ride. Especially in Beijing.

Cars are the Current Status Symbol in China

And to inspire people that cycling is not just about pedaling Ines also did some tricks on her artistic bicycle.

Ines Brunn Tricks on a Bicycle at TEDxBeijing

Here is a link to the official TEDxBeijing video of Ines Brunn's TED talk on bicycle culture in China.